Hi,

This week’s newsletter is dedicated to sharing a new YouTube tool I built.

It’s the fourth installment of resources I’m building using AI, and I’m hopeful this one will have value for artists & creators, particularly those focusing on YouTube.

Let's dive in ⬇️

A few weeks ago, I built my first YouTube tool - a fan sentiment tracker that scans the comments of a video for any information, narratives, or ideas that could be helpful for marketing purposes.

This week I’m back with another one - a channel comparison tool that allows you to compare the engagement between 2 different YouTube channels.

I thought it’d be useful to be able to analyze engagement metrics between 2 channels and see how they compare against each other.

A few intended uses are:

Now…before diving in, if you’ve been following me, you know I preach a lot about mental health and the importance of not comparing yourself to other people. The goal of this tool isn’t to see if you “stack up” or try and make oneself feel worthy against someone else - it’s simply to look at data.

What’s working, what’s not, and why? The goal is to give users a holistic picture of what’s going on. While YouTube does provide this data, most people don’t have it for channels that they don’t have access to.

Using Google’s API keys, I was able to build a tool that pulls analytics from channels you don’t have access to. Let’s take a look:

For the sake of example, let’s look at 2 hip-hop artists: BabyChiefDoIt and Rob49.

When landing on the homepage of the tool, you can enter the URLs of the channels you’d like to compare.

The Overview section compares top-line metrics like subscribers, total views, videos, and engagement.

The Performance tab is where things get interesting.

It’s divided into 3 different sections:

General highlights include side-by-side comparison of average views per video, average likes per video, engagement rate, and more.

This, in many ways, is the focal point of the tool with the information it’s showing.

Top Videos of all time section show which videos have the most views of all time on each channel.

The Gap Analysis tab shows a summary of where each channel is succeeding and areas of opportunity.

It’s still mindblowing to me that anyone has the ability to create something like this - it just takes learning Claude Code, having a bit of patience, and a directive of what you want to create.

You can literally write down all of the things you wish existed and actually have a shot at building some of them.

For context, I literally just prompted Claude Code with the idea I had and worked through it until it created the version of the tool I was looking for.

Caveat: There will inevitably be bugs when building - nothing is perfect, things will break, functionality will glitch, etc. It takes iterating and going back and forth to work through those issues and fix them.

Click HERE to use the tool - if you use it and have any feedback, feel free to reply to this email and let me know!

Hopefully this was helpful on your journey.

Thanks for reading, until next time.

1) Moises — an AI practice app that lets musicians practice songs. Upload any song and it splits out the stems, finds the chords, and lets you slow or speed up songs. It can help chunk a song and drill the hard parts in isolation. More info HERE